Privacy Policy
Welcome to the privacy policy for the online services provided by Libreria Moderna. This policy explains how we collect, use, disclose, and protect your information when you use our site. We are committed to protecting your privacy in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
Information We Collect
We collect information you provide directly to us when you use our service, such as when you create an account, place an order, subscribe to newsletters, or contact us. This information may include personal details like your name, billing and shipping addresses, payment information (processed securely by payment gateways), email address, phone number, and any other information you choose to provide.
We also collect information automatically when you access and use our site. This includes usage details, IP addresses, browser types, device information, operating system, referring URLs, and information collected through cookies and other tracking technologies. This helps us understand how our site is used and improve your experience.
How We Use Your Information
We use the information we collect for various purposes, including:
- To provide, operate, and maintain our site and services.
- To process and fulfill your orders, manage your account, and provide customer support.
- To communicate with you, including sending order confirmations, shipping notifications, updates, and responding to your inquiries.
- To send you marketing and promotional communications about our products and services that may be of interest to you, based on your consent or our legitimate interests. You can opt out of these communications at any time.
- To personalize your experience on our site.
- To improve our site, services, products, and overall customer experience.
- To monitor and analyze trends, usage, and activities in connection with our service.
- To detect, prevent, and address technical issues and security incidents.
- To comply with legal obligations and protect our rights and the rights of others.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- **Your consent:** We may process your data with your consent for specific purposes, such as sending marketing communications.
- **Performance of a contract:** We process data necessary to fulfill a contract with you, such as processing your orders and providing the services you request.
- **Legal obligations:** We may process your data to comply with applicable laws, regulations, and legal processes.
- **Legitimate interests:** We process your data for our legitimate business interests, such as improving our services, preventing fraud, ensuring security, and conducting analytics, provided these interests do not override your fundamental rights and freedoms.
Sharing and Disclosure of Information
We may share your personal information with third parties in the following circumstances:
- **With service providers:** We may share your information with trusted third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as payment processing, order fulfillment, shipping, data analysis, marketing, and IT services. These third parties are obligated to protect your information.
- **For legal reasons:** We may disclose your information if required to do so by law, in response to a legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.
- **In connection with business transfers:** If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
- **With your consent:** We may share your information with third parties with your explicit consent.
We do not sell your personal data.
Data Security
We implement appropriate technical and organizational security measures designed to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security measures are completely impenetrable.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.
Your Data Protection Rights
Under applicable data protection laws, you have certain rights regarding your personal data. These may include the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate personal data.
- Request erasure of your personal data.
- Object to the processing of your personal data.
- Request restriction of processing your personal data.
- Request data portability (receiving your data in a structured, commonly used format).
- Withdraw your consent at any time where processing is based on consent.
- Lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the physical address provided below.
Cookies and Tracking Technologies
Our site uses cookies and similar tracking technologies to collect and use information about you. Cookies are small data files stored on your device. They help us operate our site, remember your preferences, analyze usage, and deliver relevant advertising. You can manage your cookie preferences through your browser settings or potentially through a cookie consent banner on our site.
Children's Privacy
Our online platform is not intended for individuals under the age of 16. We do not knowingly collect personal data from children without parental consent. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.
International Data Transfers
Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We take steps to ensure that your data is treated securely and in accordance with this privacy policy and applicable data protection laws, including implementing appropriate safeguards like Standard Contractual Clauses when transferring data outside the European Economic Area.
Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted on this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us at:
Libreria Moderna
25 Via Borgo Ognissanti,
Florence, Tuscany,
50123
Italy